Brand Focus

Touch of Fabric, Strength of Rubber, Artistry of Leather

 

Why is our Rubber so Incredible?


The Secret Formula

Every detail of this strap has been obsessed over. After years of Research & Development, we created what we thought was a great strap, only to reject it and start over.

Crafted from our own unique, unrivaled method of elevated density composite version of Vulcanized Rubber. Requiring an eight-hour mixing process and a dual-stage vulcanisation at scorching temperatures, providing supreme flexibility and durability against damage or tearing, encouraging a long life without deformation or stretching from prolonged active wear.




Hydro-Skin Material

You would have heard of Rubber Straps, but not all rubber strap is created equal. Developed new, complicated machinery and techniques in order to provide the luxury watch industry with rubber finishes that look identical to leather, crocodile, canvas and other permeable materials.

Our straps have the look and texture like real leather yet do not harm animals in order to achieve classic beauty, the surface fits crease-free and smoothly fused to the rubber base for the entire life of the strap. Also entirely waterproof rubber and therefore fully waterproof with unmatched strength and resiliency. No coatings, blends, or bonding is utilized in K-Red straps manufacturing.




Bespoke Marine Stitching

Developed for outdoor applications due to their strength and resistance to atmospheric conditions, K-Red uses High-tech Sewing Threads for our straps that proven endurance against UV sunlight, cleaning agents, salt water, and extreme weather.

These high-tech sewing threads color will not fade because they are pigmented, not dyed. They do not not absorb water or pollution, and they maintain their strength for many years, even after exposure to UV rays or extreme temperature changes. Guaranteed to ensure a long lasting, luxury look and feel.

To make your strap truly unique, you can also request your preferred stitching color when placing your order. Choose the shade that best reflects your personal style — whether classic or bold and we will craft your strap with care, ensuring a luxurious, long-lasting look and feel.

 





Built to endure, From city tides to ocean depths.